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The latest Search Engine Marketing news and updates from the best and most trusted sources in the Search Engine Marketing industry. Home > Search Engine Marketing News Groundswell: The Ultimate Social Media Resource for Businesses? Groundswell: The Ultimate Social Media Resource for Businesses?by Sage Lewis Social media is all the rage, and it's here to stay, but it's hard for businesses to know what to do with it and how to do it. Sage encourages both believers and skeptics to check out the book Groundswell by Charlene Li and Josh Bernoff, citing it as one of the best social media resources from the business perspective. As an aside, our very own Jennifer Laycock is mentioned on page eight!
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