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The latest Search Engine Marketing news and updates from the best and most trusted sources in the Search Engine Marketing industry. Home > Search Engine Marketing News Increasing Conversions with AdWords Demographics Increasing Conversions with AdWords Demographics
Users running a PPC Campaign in the Google AdWords platform are given the choice of displaying ads on the Google Search Network and/or on the Content Network.
I have never been a big fan of advertising on Content Networks, as I
find the automated matching process to be less than ideal. I can
generally browse the net and quickly find ads that are irrelevant to
the sites they are displayed on. This can give one a healthy dose of
skepticism.
While advertising on Content doesn’t generally cost a great deal, we have never seen much in the way of results. By and large we do Search Network only, however recently I have had to re-assess that view. Click Here to read the entire article... Find this article in Google Other Articles:ISEdb.COM - Articles - http://www.isedb.com/db - version: 1.5 ISEdb.COM - Articles
- http://www.isedb.com/db - version: 1.5 Search Engine Marketing NewsletterReceive monthly tips to improve your business’ Search Engine Marketing campaign performance. Kindly fill out the form below or subscribe to our RSS Feed. |
