by Jennifer Laycock

A round up of what Jennifer read and found interesting today on the web. From how questions about Yahoo and Google's algorithms to dropping Technorati rankings to an impressive roundup of thoughts on what makes a social media marketer, check out five posts Jen thought you need to read.

• It was only a few weeks ago I wrote an article called "Why LinkedIn is the One Social network I Couldn't Work Without." Since then, I've been doing more and more digging into LinkedIn. That's why I found a profile of LinkedIn founder Reid Hoffman in the LA Times to be so interesting.



• Mack Collier offers up an interesting reminder over at The Viral Garden this week. Mack picks up on the buzz over how many blogs seem to be losing Technorati rankings. Ever the social media butterfly, Mack points out how his own linking patterns have changed dramatically in the last year. He points out that if more users are sharing links via Twitter, Friendfeed, Facebook, Google Reader and the likes, it would make perfect sense for Technorati to be dropping link counts.



• The search engines are always adjusting their algorithms to deliver more accurate results. One of the ways to get an idea of where they might be going is to consider the Pinocchio Effect. Another way, is to look at the latest patent filings. That's what Bill Slawski does today in a great post over at SEM Clubhouse on how Yahoo may be looking at network logs to help determine rankings.



• And since it's always nice to hear from the search engines themselves on what they value, my friend (and link wizard) Debra Mastaler sends up the bat signal for Google's Matt Cutts today. Debra asks Matt to come in and clarify once and for all what Google's policy is when it comes to reading multiple links from one web page to another.



• If you missed Tamar Weinberg's incredible compilation of responses to what makes someone a social media marketer, grab yourself a cup of coffee, prop up your feet and start reading.

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