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Home > Search Engine Marketing News Google Changes the Game: the new rules explained

Google Changes the Game: the new rules explained




If you’ve got nofollow links on your website, better listen up. Google’s head of Webspam, Matt Cutts, recently divulged that Google is no longer allowing PageRank sculpting.  For those of you I’ve already lost, here is a quick lesson on the history of PageRank sculpting. In the recent past, you see, Google allowed websites to determine how they would spend their own PageRank. They did this by inserting nofollows onto certain links in order to give more credit to the dofollow links.




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