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Persuasive Web Copywriting

Well written copy is probably the single-most important element on any Web site. Your Search Engine rankings and conversion rates are determined in great part by how well your Web site's copy is written. Optimized Web Copywriting is part of our total Search Engine Marketing solutions. SEM Pros can help you achieve top Search Engine rankings and dramatically improve conversions with our Optimized Web Copywriting. Contact us.

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Optimized Web Copywriting

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One of the basic elements of SEO is writing optimized Web copy. Our Web copywriting services can dramatically improve your Search Engine rankings and more importantly, your conversion rate. We don't compromise the quality of each copy we write with overly repetitive keyword insertions that improve Search Engine rankings but consequently turn off your visitors instead of turning them into customers. SEM Pros achieve a perfect balance between keyword relevance and persuasive Web copywriting to optimize both your Search Engine rankings as well as your Website's conversion rates which is ultimately what Search Engine Marketing is all about.

Keyword Research and Relevance


The first step to writing good, optimized Web copy is speaking your customers language. To establish an immediate connection with your Web site's visitors, you have to talk about what they initially came to your Web site looking for. Knowing what visitors are looking for and effectively incorporating those "keywords" into your copy establishes that connection and optimize your chances of converting your visitors into paying customers. SEM Pros uses tools to know exactly what your potential customers are searching for and we use that information to write copy that helps to make sure that they find it on your Web site when they get there.

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Search Engines also rely heavily on how your Web site's copy is written to determine its relevance to the keywords you are targeting and consequently, your SERP rankings. Writing optimized Web copy demands the ability to seemlessly incorporate your targeted keywords into a powerful, relevant and highly persuasive copy that helps achieve top Search Engine rankings and maximize your customer acquisition.

Keywords Proximity and Density


After doing keyword research to find out exactly what potential customers are searching for on the Internet, optimizing your Web site's copy for those keywords is the next step. Optimized Web copywriting depends a great deal on "proper" keyword placement and density. Making sure that your targeted keywords are always prominently mentioned throughout your written content without having it sound like a broken record is what writing persuasive, optimized Web copy is all about. Too much keywords insertion can have a negative effect on your Search Engine rankings and too little will not help any of your SEO or conversion efforts.

On-site Link Structure

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Each Web page's relevance or PageRank ™ can be drastically improved by an optimized on-site link structure. Linking all your Web pages in an optimized manner and knowing how to channel all your Web pages' PageRank ™ to specific Web pages can help you reach that sweet spot in the SERPs for the keywords you are optimizing for. Being able to harness your entire Web site's PageRank and focusing it on specific optimized pages would do wonders for your Search Engine Optimization campaign.

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